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Trump SoHo® New York Creates Rotating Art Gallery in Partnership with Indiewalls

Trump SoHo® New York and Indiewalls, an e-commerce art website, announce a partnership to enhance the hotel’s luxurious two-story Duplex Penthouse.

NEW YORK – November 27, 2012 – Trump SoHo New York and Indiewalls, an e-commerce art website, announce a partnership to enhance the hotel’s luxurious two-story Duplex Penthouse. Vibrant pieces from up-and-coming local New York City-based artists have been unveiled to outfit the walls of the hotel’s largest penthouse. From celebrity-inspired paintings to post-modern montages, the curated artwork will operate as a rotating gallery. The premiere exhibition, which includes works by Max Gleason, Jeremy Penn, Lee Everett, and Robert Herman, will be on display for Duplex Penthouse guests from November 2012 through February 2013.

The partnership between Indiewalls and Trump SoHo underscores the hotel’s commitment to remain a cultural ambassador for its guests, while sharing the dynamic energy of the New York art scene and supporting its local community. Integrating elements of fashion, art and design, the gallery will elevate guests’ luxury travel experience.

About the Installation: 

This Indiewalls installation highlights artists that engage the evolving vision of New York City and its character. Artists Jeremy Penn and Robert Herman approach the subject directly, projecting two visions of New York. While Penn features the faces of New York City legends like Kate Moss, Jimi Hendrix, and Twiggy, recalling NYC nightlife in his mixed-media works, Herman's contemporary street scenes gleam with a nostalgia for the New York of the 1950s. Works by Max Gleason and Lee Everett isolate critical elements of the city, portraying the vitality and intrigue of the city that never sleeps.

About the Artists:

• Aaron Maximilian Gleason was born in California in 1979. At the age of 8 his family moved to Atlanta, where he spent his formative years and studied under painter Raul Miyar. Max received a BFA in sculpture from the Rhode Island School of Design, also pursuing painting and film/video practices. In 2002, Max moved to New York City where he would spend the next 8 years painting and completing a film trilogy. He has been included in a number of group shows around the US, as well as a solo show at Petra Projects in NYC in 2007. Today, Max lives and works in Brooklyn.

• Jeremy Penn was born in 1979 in New York and studied Fine Art at both the University of Maryland and Pratt Institute. His works have been exhibited internationally and received honors from curators at museums such as The Museum of Modern Art, New York and The Metropolitan Museum of Art, New York. In 2009, Penn was honored as the “Featured Artist” for New York City’s Freedom Week. In 2010, Penn’s art was awarded ASFD’s Pinnacle Award, ADEX Gold Medal in Design, and the Peace Maker Award for his painting “War Child.” In 2011, Penn was the artist selected to represent the United States during Rosafest, a global art exhibition celebrating the Pan-American Games.
   
• Lee Everett was born in South Eastern Virginia in 1981. In 2005 he received a BFA in studio art from the College of Art and Architecture at Virginia Tech. Later that year he moved to New York City and began working as the assistant director of a gallery in Chelsea. During his time there he curated several exhibitions and collaborated on numerous others. In 2007 he left his gallery job to work as a full-time artist and curator while running a successful emerging artist auction. He currently lives in East Harlem where he also maintains his studio.
   
• Robert Herman was born in Brooklyn, New York in 1955 and studied filmmaking at New York University. After graduation, he became a production still photographer on feature motion pictures. Inspired by the life and photographic possibilities on the periphery of the film set he became a street photographer. He recently earned his Masters Degree at the School of Visual Arts. His work is included in the permanent collections of the George Eastman House in Rochester, NY and the Telfair Museum in Savannah, GA.

About Trump SoHo® New York

Trump SoHo New York, the first luxury hotel in the neighborhood, has captured the attention of international travelers and sophisticated New Yorkers alike. Establishing a new paradigm of design, Trump SoHo brings together the master works of Handel Architects, for the 46-story shimmering glass tower, and Rockwell Group, for the creation of the interior spaces. The 391 spacious guestrooms and suites feature floor-to-ceiling windows providing unrivaled views of the city's spectacular skyline and the Hudson River. Trump SoHo currently has hotel condominiums available for purchase with prices beginning at $1.2 million. With just 12 rooms per floor, it has an intimate ambiance of sophistication and indulgence. Owners and hotel guests can enjoy signature restaurant, Koi SoHo, featuring an imaginative menu of contemporary Japanese cuisine, and the seasonal poolside Bar d’Eau featuring light fare and cocktails. Opening this fall, Trump SoHo is pleased to welcome a new ultra-lounge. The Spa at Trump® with its two levels of pampering services provides New York its only authentic luxury Turkish hammams, and guests will enjoy the utmost in personal service with the Trump Attaché. For more information, please call (877) 828-7080 or visit www.trumpsohohotel.com. Find Trump SoHo on Facebook at www.facebook.com/TrumpSoHoNewYork and on Twitter at www.twitter.com/TrumpSoHo.

Trump SoHo is a joint venture among The Sapir Organization, Bayrock Group, L.L.C., and an affiliate of the Trump Organization. Trump SoHo is located at 246 Spring Street, New York, NY, 10013.

About Indiewalls

Indiewalls is an online marketplace and service that utilizes highly visible spaces around the city to showcase new works by local artists. Teaming up with some of the trendiest New York City venues to curate rotating exhibitions in these spaces, Indiewalls puts collectors and patrons in direct contact with affordable artwork available for purchase. QR codes near each work allow potential collectors to learn more about the artwork and purchase it on the spot or online.

Driven by the philosophy that art should be an accessible and democratic experience, Indiewalls brings together artists, collectors, and venues to build local communities around the discovery of art. The Indiewalls model empowers individuals to reconsider the spaces in their everyday life, transforming walls into galleries and redefining the white cube. Ultimately, Indiewalls aspires to turn every venue patron into an art collector.

Founded in November 2011 by Gavi Wolf and Ari Grazi, Indiewalls was a member of the DreamIt Ventures Accelerator Program, selected out of 500 applicants to join the Summer 2012 Class. Since its launch, Indiewalls has curated over 50 art exhibitions in over 40 venues in the city, exhibiting works ranging from $60 to $16,000. To view the full roster of Indiewalls artists and venues, please visit www.indiewalls.com.

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