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Trump SoHo® New York Helps Clean the World

More Than Two Tons Of Guest Room Soaps And Bottled Amenities (Shampoos, Conditioners, Lotions And Gels) Will Be Recycled Annually For Worldwide Distribution To Stop The Spread Of Preventable Diseases

Trump SoHo® New York Helps Clean the World

Orlando, FL.– Aug. 14, 2012 – Trump SoHo® New York has partnered with Orlando-based social enterprise Clean the World (www.cleantheworld.org) to collect and recycle hotel soaps, shampoos, conditioners, lotions and gels to help fight the global spread of preventable diseases.

The soaps collected by Trump SoHo will be shipped to Clean the World for recycling and distribution to communities and countries in greatest need through the efforts of Clean the World Foundation, a 501 (c) (3) charitable organization.

Trump SoHo has a total of 391 rooms and are projected to provide nearly 35,000 bars of soap and bottled amenities – more than two tons – to Clean the World annually, which is enough to provide hygiene supplies and comfort for thousands of children and families worldwide each year.

Clean the World is the largest global recycler of hotel amenities. In just three years of operation the charitable and philanthropic Clean the World Foundation has distributed more than 11 million bars of soap to children and families in the United States, Haiti and more than 55 countries worldwide.

Each day 9,000 children around the world die from diseases such as acute respiratory illness and diarrheal diseases that can be prevented by washing with bar soap. Clean the World has a mission to put soap in the hands of people who need it most to improve hygiene and sanitation conditions.

“We are honored to participate in Clean the World’s mission,” said Andreas Oberoi, general manager of Trump SoHo New York. “The organization aligns perfectly with our ongoing eco-friendly initiatives and we look forward to contributing to their goals.”   

Trump SoHo’s partnership with Clean the World strengthens its commitment to being an environmentally responsible hotel. Clean the World is the newest addition to the property’s green programs and amenities that include but are not limited to, the use of 100% renewable energy; complimentary paperless access to The New York Times and The Wall Street Journal; and an in-house herb garden harvested for ingredients used in hotel dishes and cocktails.

Clean the World has partnered with 1,500 hotel properties in North America to provide soaps and bottled amenities to people in need. While doing so, the organization has also fulfilled a valuable environmental mission by diverting an estimated 1.5 million lbs. (750 tons) of hotel waste from polluting landfills in the United States and Canada.

“Our hotel partners are the driving forces behind our global hygiene revolution,” says Shawn Seipler, CEO at Clean the World. “By making a commitment to sustainable, socially responsible programs in the hospitality industry, partners such as Trump SoHo are using the leftover resources of soaps and bottled amenities to help save lives. Together, we are turning trash into treasure every single day.”

Clean the World Foundation has a mission to provide soap where needed to help improve hygiene and sanitation conditions, to lessen the impact of disease, and to promote better hygiene and living conditions worldwide.

About Trump SoHo New York

Trump SoHo New York, the first luxury hotel in the neighborhood, has captured the attention of international travelers and sophisticated New Yorkers alike.  Establishing a new paradigm of design, Trump SoHo brings together the master works of Handel Architects, for the 46-story shimmering glass tower, and Rockwell Group, for the creation of the interior spaces.  The 391 spacious guestrooms and suites feature floor-to-ceiling windows providing unrivaled views of the city's spectacular skyline and the Hudson River.  Trump SoHo currently has hotel condominiums available for purchase with prices beginning at $1.2 million.  With just 12 rooms per floor, it has an intimate ambiance of sophistication and indulgence.  Owners and hotel guests can enjoy signature restaurant, Koi SoHo, featuring an imaginative menu of contemporary Japanese cuisine, the seasonal poolside Bar d’Eau featuring light fare and cocktails, and CaféMezz, which is located on the second floor and serves daily breakfast and weekend brunch.  The Spa at Trump® with its two levels of pampering services provides New York its only authentic luxury Turkish hammams, and guests will enjoy the utmost in personal service with the Trump Attaché.  For more information, please call (877) 828-7080 or visit www.trumpsohohotel.com.  Find Trump SoHo on Facebook at www.facebook.com/TrumpSoHoNewYork and on Twitter at www.twitter.com/TrumpSoHo.

Trump SoHo is a joint venture among The Sapir Organization, Bayrock Group, L.L.C., and an affiliate of the Trump Organization. Trump SoHo is located at 246 Spring Street, New York, NY, 10013.

For information on purchasing a hotel condominium at Trump SoHo:

For more information or to schedule a private appointment, call Gavriel Kahane at (212) 971-0111 ext. 167 or visit www.trumpsoho.com.

About TRUMP HOTEL COLLECTION™

Launched in October 2007, TRUMP HOTEL COLLECTION™ is the next generation of luxury hospitality – one that is raising the bar in the top-tier travel experience with a level of customized service unrivaled in the market today. Presided over by internationally renowned developer Donald J. Trump and his three grown children – Donald Jr., Ivanka and Eric – the prestigious portfolio includes the highly acclaimed Trump International Hotel & Tower® New York, Trump International Hotel & Tower® Chicago, Trump International Hotel™ Las Vegas, Trump International Hotel™ Waikiki Beach Walk®, Trump SoHo® New York, Trump Ocean Club® International Hotel & Tower Panama, Trump International Hotel & Tower Toronto®, Trump National Doral® Miami, and Trump International Golf Links & Hotel™, Ireland.  Trump® Hotel Rio de Janeiro, Trump International® Hotel & Tower Vancouver and Trump® International Hotel, Washington, D.C., a redevelopment of the historic Old Post Office Building, are slated to open in 2016. Reservations can be made at www.TRUMPHOTELCOLLECTION.com or by calling (855) TRUMP-00 (878-6700). TRUMP HOTEL COLLECTION is headquartered at Trump Tower, 725 Fifth Avenue, New York, NY 10022. Connect with TRUMP HOTEL COLLECTION on its social media pages.

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Director of Marketing
Nicole Murano
212.842.5572
NMurano@TrumpHotels.com

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