Press Room
Who Holds the TRUMP CARD®?: Trump Hotel Collection™ Unveils Privileges Program With Unmatched Trump Benefits
AMERICAS LODGING INVESTMENT SUMMIT, LOS ANGELES – Jan. 24, 2012 – TRUMP HOTEL COLLECTION™ today announced its new guest privileges program with benefits no other hotel company can match. In addition to familiar milestone benefits such as room upgrades and free hotel stays, The TRUMP CARD® Privileges Program is distinguished by an unsurpassed level of personalization and customization. In addition, the TRUMP CARD offers an array of select “Live the Life” benefits, extended to its most loyal members, that allow them to access once-in-a-lifetime experiences associated with the Trump family and lifestyle. These extraordinary offerings might range from a private dinner prepared by Chef Jean-Georges Vongerichten, a round of golf at any of the acclaimed Trump courses around the world, or a weekend stay at the spectacular Trump Mar-a-Lago Club.
“The TRUMP CARD Privileges Program takes personalization and customization to an entirely new level for our loyal guests,” says Jim Petrus, chief operating officer of TRUMP HOTEL COLLECTION. “Our research shows that people are looking for a highly tailored guest experience. They want to know and feel that it’s about them, to be remembered from one visit to the next, and that’s what we’re delivering. This program will absolutely provide the best guest experience in the industry.”
Upon joining, members create an easy-to-use online profile of personal preferences – from room location and ideal temperature to desired turn-down service time and favorite magazines – that enables the dedicated Trump Attaché™ department to completely customize each stay, ensuring an unrivaled guest experience throughout the portfolio. Whether they are staying in New York or Waikiki, Panama or Toronto, a pillow type or brand of water requested at one Trump hotel will be awaiting their arrival at another. The password-protected portal allows members to update their preferences at any time and manage their account, including tracking and redeeming earned benefits.
TRUMP CARD members will enjoy a number of benefits and services after just one stay at any TRUMP HOTEL COLLECTION property, including Trump International Hotel & Tower® New York, Trump
International Hotel & Tower® Chicago, Trump International Hotel™ Las Vegas, Trump International Hotel™ Waikiki Beach Walk®, Trump SoHo New York®, Trump Ocean Club International Hotel & Tower® Panama, and, opening Jan. 31, Trump International Hotel & Tower Toronto®. Benefits begin with the very first stay and increase as guests accrue stays over a 12-month period. In addition to the Personal Preferences program, these added-value benefits include:
- Personalized Preference Program – your unique member profile noting your preferences, so no stay feels like the first and no request needs repeating
- Best available rates assured for all members
- Early check-in and late check-out privileges, based on availability
- 24-hour access to signature Trump Attaché service
- Welcome amenity upon arrival unique to the hotel destination
- The opportunity to experience TRUMP HOTEL COLLECTION suites through earned upgrades (awarded upon certain milestone bookings for a future stay within the brand, based on availability, with no blackout dates)
- Earn complimentary hotel stays, valid at any TRUMP HOTEL COLLECTION property, upon certain milestone stays (no blackout dates)
To become a member of the TRUMP CARD, visit www.TheTrumpCard.com or contact TRUMP CARD Guest Services toll-free at (855) 878-6702 or email TRUMPCARD@TrumpHotels.com.
About TRUMP HOTEL COLLECTION™
Launched in October 2007, TRUMP HOTEL COLLECTION™ is the next generation of luxury hospitality – one that is raising the bar in the top-tier travel experience with a level of customized service unrivaled in the market today. Presided over by internationally renowned developer Donald J. Trump and his three grown children – Donald Jr., Ivanka and Eric – the prestigious portfolio includes the highly acclaimed Trump International Hotel & Tower® New York, Trump International Hotel & Tower® Chicago, Trump International Hotel™ Las Vegas, Trump International Hotel™ Waikiki Beach Walk®, Trump SoHo® New York and the newly opened Trump Ocean Club® International Hotel & TowerPanama. Joining TRUMP HOTEL COLLECTION on Jan. 31, 2012 will be Trump International Hotel & TowerToronto®. Reservations can be made at www.TRUMPHOTELCOLLECTION.com or by calling (855) TRUMP-00 (878-6700). TRUMP HOTEL COLLECTION is headquartered at Trump Tower, 725 Fifth Avenue, New York, NY 10022. Connect with TRUMP HOTEL COLLECTION on its social media pages.
- # # # -
Ali Berger / Jamie Donovan
Middleton & Gendron Inc.
(212) 284-9942 / (212) 980-9194
