TRUMP® HOTEL COLLECTION AND SERTA® PARTNER TO CREATE
EXCLUSIVE ‘TRUMP® HOTEL COLLECTION BED’

New Bed is Featured at Trump SoHo New York, Trump International
Hotel & Tower® New York and Trump International Hotel™ Waikiki Beach Walk®

NEW YORK – May 24, 2010 – In partnership with Serta®, Trump Hotel Collection has developed a new luxury hotel mattress exclusively for Trump properties. Crafted with exacting standards, the new mattress sets a new standard for hospitality bedding and delivers the level of comfort and luxury for which the hotel portfolio is known.

The Trump Hotel Collection Bed was most recently unveiled at Trump Hotel Collection’s newest property, Trump SoHo New York, located in the heart of the fashionable SoHo district. This exclusive mattress was also introduced earlier this year at Trump International Hotel & Tower® New York as part of a recent $30 million renovation project, as well as Trump International Hotel™ Waikiki Beach Walk®.  In addition, there are plans to introduce them in Trump Hotel Collection’s next two properties – Trump Ocean Club International Hotel & Tower® Panama and Trump International Hotel & Tower® Toronto, both opening in early 2011. 

“Each Trump Hotel Collection property provides world-class service, design and amenities,” explained Jim Petrus, COO of Trump Hotel Collection. “With the new Trump Hotel Collection Bed created only for us by Serta, we are able to indulge our guests with a deluxe sleep experience.”

Every support and comfort feature of the Trump Hotel Collection Bed has been carefully selected to deliver proper back support and superior comfort for a deeper, more restful sleep. Serta’s exclusive Continuous Support® innerspring made with Endless Support Spirals provides uniform support across the mattress and prevents center sagging.  Total Edge® Foam Encasement extends the sleeping surface all the way to the edge, helping to eliminate edge “roll off”. The luxurious comfort layers of the mattress include Advanced Comfort Quilt®, Serta’s exclusive and patented comfort innovation that reduces tossing and turning, plus 3” Comfort Cushions that surround the body in comfort while providing deep contouring to every part of the body. The bed is finished with a beautiful Knit Fabric with a custom Trump Home design. 

Trump has also partnered with Serta on the Trump Home™ and Trump Home Luxury mattress collections which are available at select retailers nationwide. For more information, visit www.serta.com.

About Trump® Hotel Collection:
Launched in October 2007, Trump® Hotel Collection is the next generation of luxury hospitality – one that is raising the bar in the top-tier travel experience with a level of customized service unrivaled in the market today. Presided over by internationally renowned developer Donald J. Trump and his three grown children – Donald Jr., Ivanka and Eric – the prestigious portfolio includes the highly acclaimed Trump International Hotel & Tower® New York, Trump International Hotel & Tower® Chicago, Trump International Hotel™ Las Vegas, Trump International Hotel™ Waikiki Beach Walk® and the newly opened Trump SoHo™ New York. Additional hotel projects are under development around the globe, including Toronto, Panama, Dubai, Cap Cana, Scotland and New Orleans. Trump® Hotel Collection is headquartered at Trump Tower, 725 Fifth Avenue, New York, NY 10022. Connect with Trump Hotel Collection on our social media pages.

About Serta:
Serta is a bedding brand leader and the manufacturer of the best selling premium mattress in America, The Serta Perfect Sleeper®, the upscale Perfect Day® collection, the luxurious Trump Home™ collection, and the elegant Vera Wang by Serta® collection. For more information, visit, www.serta.com. Serta has 23 U.S. and four Canadian manufacturing plants.  In addition, Serta is distributed internationally in 60 other countries.  With its worldwide network, Serta is able to respond quickly to customers’ needs while still preserving strict control standards to ensure the highest quality products.

Contact:       Jay Austin / Nick Valente
                      Middleton & Gendron Inc.
                      (212) 284-9939 / (212) 284-9942
                      jaustin@mg-pr.com / nvalente@mg-pr.com