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Trump SoHo® New York Partners with ViX Paula Hermanny Swimwear to Launch the ViX Valise, Available Exclusively at The Spa at Trump

SoHo’s Most Chic Outdoor Pool Meets the World’s Most Alluring Bikini

Trump SoHo® New York Partners with  ViX Paula Hermanny Swimwear to Launch the ViX Valise,  Available Exclusively at The Spa at Trump

NEW YORK (March 19, 2014) – Trump SoHo® New York, the neighborhood’s only AAA Five Diamond rated hotel, is excited to partner with ViX Paula Hermanny, a leader in luxury swimwear, to launch the ViX Valise, offered exclusively at The Spa at Trump SoHo this summer season.  A fashion-forward destination located in the heart of the stylish downtown neighborhood, Trump SoHo continues to embrace its mantra of “Live the Life” by offering a sexy summer salvation for international jetsetters looking to soak up the sun from the hotel’s expansive outdoor deck.  ViX Paula Hermanny was founded in California in 1997 by Paula Hermanny, a Brazil native, with the intention to make the perfect swimsuit for a “woman who travels the world.”  A play on the French word for “suitcase,” the ViX Valise is comprised of a tote bag outfitted with all of the resortwear essentials for a summer day spent poolside at Trump SoHo. 

For travelers faced with the conundrum of having forgotten to pack a bathing suit, the ViX Valise offers the perfect solution with a bikini, caftan, flip-flops and towel, all stowed in a fashionable canvas tote. The Valise features the brand’s most popular bathing suite style, the Bia, which has twenty-four karat gold-plated hardware, removable padding, and neck and back ties. Sold exclusively at The Spa at Trump SoHo, the ViX Valise can also be sent to directly to one’s room via Trump Attaché, offering personalized 24-hour service for guests.

“I’m excited to partner with Trump SoHo and share the ViX Valise with their guests.  We both share the same well-traveled and stylish customer.  Much like our swimwear, it’s a perfect fit!”

Trump SoHo’s stunning 6,000 square foot pool deck is located on the building’s seventh floor and features an azure Italian mosaic-lined pool, and full-sized Bocce court.  A desirable retreat from summer in the city, the pool at Trump SoHo is the ideal destination for sunbathing or enjoying alfresco cocktails at Bar d’Eau.  Adjacent to the pool is The Spa at Trump boutique where guests can browse Coola Suncare products and sunglasses by Ivanka Trump.  Sun worshipers are also welcome to take advantage of Trump SoHo’s Digital Downtime program in partnership with Random House, Inc., enabling guests to borrow Kindle Touches pre-loaded with a curated e-library of books and magazines to peruse poolside.

The ViX Valise, available exclusively at The Spa at Trump SoHo, is priced at US$468.00. Pool use is exclusive to Trump SoHo hotel guests and condo owners. For reservations or more information, please call (877) 828-7080 or visit

About Trump SoHo New York

Trump SoHo New York, the first luxury hotel in the neighborhood, has captured the attention of international travelers and sophisticated New Yorkers alike.  Establishing a new paradigm of design, Trump SoHo brings together the master works of Handel Architects, for the 46-story shimmering glass tower, and Rockwell Group, for the creation of the interior spaces.  The 391 spacious guestrooms and suites feature floor-to-ceiling windows providing unrivaled views of the city's spectacular skyline and the Hudson River.  Trump SoHo currently has hotel condominiums available for purchase with prices beginning at $1.2 million.  With just 12 rooms per floor, it has an intimate ambiance of sophistication and indulgence.  Owners and hotel guests can enjoy signature restaurant, Koi SoHo, featuring an imaginative menu of contemporary Japanese cuisine, the seasonal poolside Bar d’Eau featuring light fare and cocktails, and CaféMezz, which is located on the second floor and serves daily breakfast and weekend brunch.  The Spa at Trump® with its two levels of pampering services provides New York its only authentic luxury Turkish hammams, and guests will enjoy the utmost in personal service with the Trump Attaché.  For more information, please call (877) 828-7080 or visit  Find Trump SoHo on Facebook at and on Twitter at

For information on purchasing a hotel condominium at Trump SoHo:

For more information or to schedule a private appointment, call Gavriel Kahane at (212) 971-0111 ext. 167 or visit

Launched in October 2007, TRUMP HOTEL COLLECTION™ is the next generation of luxury hospitality – one that is raising the bar in the top-tier travel experience with a level of customized service unrivaled in the market today. Presided over by internationally renowned developer Donald J. Trump and his three grown children – Donald Jr., Ivanka and Eric – the prestigious portfolio includes the highly acclaimed Trump International Hotel & Tower® New York, Trump International Hotel & Tower® Chicago, Trump International Hotel™ Las Vegas, Trump International Hotel™ Waikiki Beach Walk®, Trump SoHo® New York, Trump Ocean Club® International Hotel & Tower Panama, Trump International Hotel & Tower Toronto®, Trump National Doral® Miami, and Trump International Golf Links & Hotel™, Ireland.  Trump® Hotel Rio de Janeiro, Trump International® Hotel & Tower Vancouver and Trump® International Hotel, Washington, D.C., a redevelopment of the historic Old Post Office Building, are slated to open in 2016. Reservations can be made at or by calling (855) TRUMP-00 (878-6700). TRUMP HOTEL COLLECTION is headquartered at Trump Tower, 725 Fifth Avenue, New York, NY 10022. Connect with TRUMP HOTEL COLLECTION on its social media pages.

About ViX Paula Hermanny

ViX Paula Hermanny is a leading luxury resort wear brand founded in 1997 and headquartered in San Diego, CA. ViX designs, manufactures and distributes the ViX Paula Hermanny and SOFIA brands worldwide.  The beauty and soul of Brazilian beach culture along with the active spirit of Southern California are the inspirations behind founder Paula Hermanny’s designs. Both brands are carried in leading retailers worldwide including Bergdorf Goodman, Net a Porter, Saks Fifth Avenue and Harvey Nichols, in addition to luxury resorts and specialty stores. For more information please visit

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U. S. Media Contacts: Courtney Finley, Alexandra McClure, and Catherine Chen at Glodow Nead Communications, 415.394.6500,

Asia Media Contact: Hwee Peng Yeo at Glodow Nead Communications, 415.394.6500, 65 9768 6087,

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